Greetings everyone! It’s September and the unofficial beginning of Fall, at least here in New England. I hope you all had a wonderful summer and for those of you in the southern part of the country, well, party on in the warm weather!
Many of you reading this are already here because you order printed envelopes. At Elite/Quality Envelope we have been providing this service for many years; almost sixteen to be exact. We can print envelopes digitally (great for smaller quantities), offset (best for most envelope printing jobs) and litho (for heavy or full printing coverage including bleeds). Not many companies have those three capabilities in-house, so you’ve come to the right place for whatever your job requires.
But here are some things to keep in mind when placing your next print order in order to avoid problems and get the best results. Listed in no particular order, they are:
- Design for your budget – Digital graphic design is a wonderful thing with many possible options. Sometimes a customer will ask their designer to come up with something different and eye-catching but when they find out how much it would cost to print, they realize it’s more than they want to spend. Things like the amount of ink coverage and the position of the printing can affect cost. It’s advisable to include your envelope company rep into the discussion when coming up with a new design.
- Design for best results – Another aspect of this same issue concerns the feasibility of printing certain images in a certain place on the envelope. Recently one of our customers added in a large amount of disclosure language on the back of their #9 reply envelope. Previously we had produced this envelope with diagonal seams (folds in the back panel which come up diagonally from both bottom corners). With the new design, the copy printed over the seams which, while acceptable didn’t look as good as it should. We remedied the problem by switching the envelope to a side seam construction which eliminated the folds running through the copy. In this case, the design didn’t have to change but it pays to include your envelope company in the discussion anytime there is a major change in the design of your envelope.
- Avoid heavy, dark solids of ink on your envelope – A large box of dark blue ink can have cause “offsetting” which basically means that when the envelope comes up the press and touches the next envelope, some of the ink can rub off causing a “scuff mark”. This is unavoidable unless a UV dryer is used when printing or changing the envelope to print as a flat sheet and then convert. Both of those latter options add quite a bit of cost to the job.
Each envelope printing job is different and has its own unique aspects. Please feel free to e mail me anytime if you have any questions about how best to print your envelope. I’m happy to help any way I can. Jerry@EliteEnvelope.com